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Marca na mão: como desenvolver um aplicativo eficaz para gerar engajamento com seus clientes.
(Universidade Católica de Pernambuco, 2021-04-02)
This research addresses the theme of mobile applications, based on the concept of mobile
marketing applied to the coffee shop segment. The research started from the following problem:
how do brands use mobile applications ...
ZECA: uma proposta de framework para a integração da comunicação organizacional nos processos de inovação do ecossistema do Porto Digital.
(Universidade Católica de Pernambuco, 2021-09-29)
This research aimed to understand and analyze the use of organizational communication by
the Porto Digital technology park, located in Recife, in one of its digital social platforms,
Twitter. In addition, it also developed ...
A relação da digital influencer e o youtube: o caso do Magazine Luiza.
(Universidade Católica de Pernambuco, 2021-09-24)
This Research introduce a study regarding digital marketing and its strategies directed to a digital platform on Youtube. The focus of the study is the Magazine Luiza case and her character, Magalu, the company's digital ...
A arte do teatro do mamulengo na era digital.
(Universidade Católica de Pernambuco, 2021-10-13)
The mamulengos theater is a traditional cultural, in the citys Glória do Goitá, Carpina, Lagoa de Itaenga, Vicência, Ferreiros, Nazaré da Mata, Tracunhaém, Itaquitinga, manifestation from the backlands of Pernambuco. Used ...
Gestão para a inovação no desenvolvimento de empresas de arquitetura: Um estudo de casos na cidade do Recife.
(Universidade Católica de Pernambuco, 2021-04-13)
The work investigated the effect of the PDGI method application evaluating its business
success in five architecture offices, all located in the city of Recife, state of
Pernambuco, Brazil. The method focused on the ...
Quatro décadas da Festa da Vitória Régia: uma homenagem a sua história através do processo de mineração de dados, memórias afetivas e escrita coletiva.
(Universidade Católica de Pernambuco, 2021-09-20)
This research offers a digital book proposal with narratives that contains experiences lived in the
forty editions of a benefit of Pernambuco culture, from the process of data mining and
contributions to a collective and ...