| dc.description.abstract | Sustainable business models draw on economic, social and environmental
aspects in defining an organization’s value proposition, taking into account the needs
of all stakeholders, not only the shareholders. By doing that, organizations may
generate positive impacts to the environment and society, while obtaining competitive
advantage. B Corp certification, originated in the criteria established by B Lab and
aligned with to the Sustainable Development Goals, is one of the means that
organizations use to validate its efforts towards this goal. Organizations that obtain B
certification are known as B Corps. This thesis’ objective is to analyze the
sustainable business model of Brazilian manufacturing B Corps, proposing guidelines
to improve the implementation of a sustainable business model in other organizations
that aim to follow this path. For that, it used the systematic literature review and the
multiple case study methods. The thesis presents two articles. The first one presents
a systematic literature review related to B Corps management. It identifies two
distinct publication periods and four thematic groups: Legal model and governance,
Entrepreneurial journey, External environment and Performance. The second article
presents the development of an analysis framework, based on the scientific literature
concerning sustainable business models, and its application in a multiple case study
with fourteen Brazilian manufacturing B Corps. The framework has seven dimensions
(Mission, Value proposition, Value creation and deliver, Value capture, Performance
measurement, Governance and Relation with the ecosystem) that guide the analysis
of the sustainable business model implementation in the selected organizations.
From this analysis, it proposes eleven guidelines to the implementation of
sustainable business models in organizations that aim to follow this path. | en |
