A contribuição de flusser para uma ética do design

Abstract

The present work aims to contribute, through a dive into the work of the CzechBrazilian philosopher Vilém Flusser, to the debate raised by authors such as Manzini (1992), Findeli (2001) and Latour (2014), regarding a new horizon of values that could overcome the modernist legacy of design. Starting from a critical-reflexive approach, which, according to Beccari, Portugal and Padovani (2017), can also be understood as philosophical and, according to Franzato and Bentz (2016), as metaprojectual, we seek in the Flusserian work the subsidies and inspiration to rethink the axiological foundation of modern design. The guiding principle of this research is the relationship between the ideas presented by Flusser in his essays dedicated to design and his critique of modernity and modern technoscience developed by the author in some of his most relevant works, such as, for example, O Último Juízo: Gerações (2017) and Vampyroteuthis Infernalis (2012). The critical posture adopted, unusual in the field of Design, seeks to emphasize the inseparability between the aesthetical, ethical and epistemological dimensions in the practice of designers insofar as it criticizes the separation between art (subjective evaluative thinking) and technique (objective scientific thinking) which, according to Flusser, founded the modern age.