Descrição
The current work aimed at analyzing the speech of nine Brazilian teachers who teach English
as a Foreign Language at three renowned institutions of English language teaching in the city
of Recife, Pernambuco, in order to verify if the mental models built justify the polarization of
the groups denominated as groups of US and THEM (VAN DIJK, 2015a). That polarization
has occurred in a reverse way since Brazilian teachers look up the American culture to the
detriment of theirs. It is known that the mental models are formed on the basis of entertainment
media (television, songs, cinema to name but a few), food and electronics products among
others and even by personal experiences. This polarization reversal was caused in Brazil, not
only by the exposure of these products, but also by the country's historical context. The
insertion of the American government in Brazil and its hegemonic power began, effectively,
around the 1940s when they established a Bureau in Brazil with the purpose of cultural
exchange. Nonetheless, it was nothing more than the implantation of the American hegemony
which happened between diplomatic agreements with Brazil and that were instituted by
American institutions, along with the export of its English language. The research uses a
qualitative, transversal and analytical methodology, according to Bortolozzi and Bertoncello
(2012) and Rodrigues (2007) and had its analyzes guided in the light of Critical Discourse
Studies, having Van Dijk as the main theoretician so that we can comprehend the
sociocognitive discourse aspects and their components using the discourse triangle proposed
by the author, discourse-cognition-society, as well as Souza (2018), Moita Lopes (1996) and
Rajagopalan (2008) among others to understand the historical context of the North American
culture coming to Brazil and the mental representations built subjectively.