A interatividade como estratégia de vendas

dc.contributor.author	Severo, Camila Klein
dc.date.accessioned	2021-11-30T13:11:31Z
dc.date.accessioned	2022-09-22T19:47:17Z
dc.date.available	2021-11-30T13:11:31Z
dc.date.available	2022-09-22T19:47:17Z
dc.date.issued	2011-01-01
dc.identifier.uri	https://hdl.handle.net/20.500.12032/64986
dc.description.abstract	One of the main promises of Digital TV is the interactivity. From this perspective, this article search to develop a study that examines the preparation of professional retail located on Do Acampamento Street in Santa Maria RS on the technology of Digital TV, and the vision of these professionals about interactivity. The work is divided into two stages. The first presents a compilation about the Digital TV, showing the view of several authors on interactivity. In the second stage, is developed to analyze the impressions resulting from interviews with managers and sellers.	en
dc.publisher	Universidade do Vale do Rio dos Sinos	pt_BR
dc.subject	TV digital	pt_BR
dc.subject	Digital TV	en
dc.title	A interatividade como estratégia de vendas	pt_BR
dc.type	TCC	pt_BR

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