One of the main promises of Digital TV is the interactivity. From this perspective, this article search to develop a study that examines the preparation of professional retail located on Do Acampamento Street in Santa Maria RS on the technology of Digital TV, and the vision of these professionals about interactivity. The work is divided into two stages. The first presents a compilation about the Digital TV, showing the view of several authors on interactivity. In the second stage, is developed to analyze the impressions resulting from interviews with managers and sellers.
