This article discusses the importance of a project whose objective is to re-edit the magazine Revista Filme Cultura, the longest-lived cinema periodical in Brazil, which appeared in 1966 as a State initiative and, even though irregular, continued its publishing until 1988 when it was suspended. Due to the initiative of CTAv and the sponsoring by Petrobrás, the magazine had a re-edition in 2001, on a trimestrial basis, having as its aim the discussion about the Brazilian audiovisual production, besides the access to an online collection and facsimile re-edition of all its magazines. In order to analyze the importance of this initiative, a brief analysis of the importance of the magazine within what is called cultural journalism will be made, looking at some changes in the editorial line of the magazine, discussing the role of movie critics and having as a reference the works of José Carlos Avellar and Regina Gomes. Using the concept of memory by Lee Goff, the concept of “place of memory” by Piere Nora and the studies by Yuri Lotman, we intend to reflect on the importance of this initiative in the cinematographic culture and discuss the importance of rescuing memory for the cultural process.
