A regulação das interações através da constituição de circuitos-ambientes : o caso das pesquisas de intenções de votos nas eleições presidenciais de 2014 – primeiro turno

Abstract

This research proposes to examine how to set up the interrelationships and how to adapt the various institutions and agents positioned in front of the entrance of new information in a mediatized ambient-circuit in the 2014 presidential elections. From that, the main question for this research is: How is the circulation process in an ambient that changes, adapts to new information in a mediatized ambient-circuit in the 2014 presidential elections? The construction of the case took place from the evidence observed in the context of interactions between institutions of journalistic, political and economic field, resulting from the use of the results of several public opinion polls about in the first-round voting intentions (conducted by Datafolha Institute) on the electoral process in 2014 having as perspective the mediatization. As a methodological resource for observation of empirical phenomenon was chosen the case configuration as the perspective of the method. In the construction of abductive argument, we used the triad: materials, evidence and inferences, these were successively diagrammed. In the conclusions we realize that the media field brings to light the public opinion polls intention to vote in attempt to regulate the speeches of the political field, as logic of market rationalities. This induces the political field to a mercantile practice. For this, it integrates the ambient-circuit suggested by the logic of the cultural industry, including by synergy and by a logic that is installed at the audience. It happens a self-empowerment of media and economic systems, with accession of most part of the media field, which becomes hegemonic in the studied circuit, by a discourse that recognizes the logic suggested by the markets. The agonistic establishes itself in these new synergies field.