Fatores que influenciam no desempenho de projetos na cadeia verde de suprimentos da reforma de pneus

Abstract

The purpose of this thesis is to propose a model to improve the performance of organizations from the implementation of GSCM projects. Based on a systematic review of the literature, the study identifies motivators or barriers with potential impact on GSCM projects and company performance. The study follows with the application of a Survey in the environment of the chain of the reform of the tire, with the application of statistical tools, presenting in the end the proposed model. The results indicate that motivating factors and barriers from the internal management of companies, as well as customers and society impact GSCM projects, also influencing the results and reputation of participants in this chain.