Alternativas para o incremento do desempenho das startups

Abstract

The analysis of the studies on the performance increase through partnerships shows that the literature treats strategic alliances as market positioning, commercial actions and investment protection. Such findings of the proposed literature on startups do not go deeply into how it is possible to map elements that enable the performance enhancement of startup companies. In order to contribute to the clarification of this question the present study proposes to investigate in a qualitative way through personal interviews with entrepreneurs, managers of consolidated companies acting in the scenario to which the startups are inserted, which points that increase their performance. The findings are based on issues such as the maturity of entrepreneurs and investors, about the business plan and the formation of work teams that contribute to a diversity of profiles in terms of their skills and techniques and that resemble ideas and values, through partnerships that seek the complementarity of business plans and the actions of Brazilian universities as protagonists in the development of innovation projects with startups potentially capable of taking off with their business.