Seeding de casa colaborativa na perspectiva do design estratégico

Abstract

Shared working spaces are emerging in Porto Alegre, called Collaborative Houses,which promote with their actions a renewed vision of social welfare in the city. They are territories formed by diverse actors, especially those belonging to the creative economy, who develop projects and activities with potential to trigger social innovation. Strategic Design for social innovation deals with design processes to solve complex problems, approaching the specified context as framework to strengthen the Collaborative Houses potential. Using the Metadesign approach of design we tried to answer the following question: what are the strategic guidelines to necessary to promote the diffusion os Collaborative Houses? Understanding that the more organizations like these in society, the more social innovation is bound to happen in it. From this question the objective of this work was formulated, which consisted in elaborating the strategic guidelines for the Seeding of Collaborative Houses; considering Seeding as the strategy for multiplying complex systems of social nature that generate, promote or work with social innovation. The relevance of the study for the academic field is given through the advancement in the creation of a strategy for the multiplication of social innovation; and for the social field is by providing the means necessary for the strengthening of organizations such as the Collaborative Houses, so that they can establish themselves in the most varied contexts, including global ones. This exploratory, creative and applied research has used Deleuze-Guattarian cartography as a methodological guidance, in order to follow the process of data production (collection, presentation and analysis) in three territories of study – Paralelo Vivo, TransLab and Vila Flores – besides in an additional trajectory in the monthly Collaborative Houses Meetings. The mapping process resulted in the creation of seven attention axes and eight strategies that guided the creation of the seed of Collaborative House, which is composed of a series of strategic guidelines that provide the basis for the establishment of a Collaborative House and, thus, beginning the Seeding process.