Cabelo crespo, o espelho da raça: as interações entre as novas mercadorias de consumo e a beleza da mulher negra

Abstract

This dissertation aims to deal with the interactions between new forms of consumption and black beauty, more specifically curly hair, taking into account the studies already carried out on black aesthetics, as well as the agenda of black feminism. Through an ethnography in events such as CacheiaSul and the Marcha do Orgulho Crespo in Porto Alegre, as well as a digital ethnography on YouTube channels that deal with curly hair, we seek to understand the relationship between the consumption of products for curly hair and the building of a black beauty by the black women. It is interesting to contextualize the process of black women's search for recognition in the aesthetic, political and social dimensions, besides observing and analyzing the possible construction of the aesthetic identity of the black woman through the new aesthetic consumer goods. In this way, we seek to analyze the possible construction and aesthetic affirmation of the black women through the possibility of creation and interaction in videos available on Youtube. The purpose of making a digital ethnography, wich also relates to militancy outside social networks, is to understand uses of products, relations between black women, media, and new aesthetic products, in order to perceive possible new spaces of visibility for black beauty through consumption. Finally, it aims to analyze this interaction in the attempt to understand dimensions of the black aesthetics also seem as political and social resistance by black women.