Noting the current growing need for companies from the leather footwear sector in having the service of consulting in design to find new ways and solutions to current problems, as well as a short, medium and long-term planning, it detects the context that this inserted Compor Consulting and Design. This study aims, intended to qualify the
system-product of this company, and thus seek to map and identify relevant points regarding communication and measurement of focused consulting services on strategic planning of fashion business for her provided, it will use the strategic design as a tool for the creation of a gamification tool that aims to make more perceptual the value of the services provided, as well as expand its operations and strengthen its action in the body of the contracting company, thus contributing to the brand positioning as a reference in the sector in question.
