Análise dos fatores que conduziram empresa do Rio Grande do Sul a investir na criação de um novo negócio de base tecnológica – spin-off corporativa

Abstract

The evolution of commercial communication and infrastructure has changed the dynamics of the markets by introducing organizations in an intense interaction process. Emerging countries, with positive growth rates, have been focusing their development strategy on innovation entrepreneurship and technology diffusion. In the context of the local industry in Rio Grande do Sul, this study has analyzed the factors that led the industry (once inserted in the traditional economy of the State) to invest in creating a new tech based business, called a corporate spin-off. An analysis framework was developed based on the literature reviewed, and derived the following factor analysis: Characterization (parent company and spin-off); and, Relevant Factors of Spin-off Decision and Process (external and internal environment, and motivators). The framework was applied to a case study and the results show that the creation of the spin-off is an alternative to explore stagnated resources in the parent company upon a market opportunity. While the parent company expects future earnings from the spin-off, the spin-off offers minimized risk and preserves the parent company’s image in event of failure. The results indicate that separating the new business and integrating it into a technology and innovation environment different from the parent company is a strategy to mitigate the market barriers that would be encountered by the parent company, which is recognized by another technological nature. Within the external context, the results show that while factors such as public-policies have limited impact on decision making, they impact on the process from the characterization of the parent company to the creation of spin-off.