Capacidades organizacionais para inovação: um estudo de caso sobre a capacidade gerencial e transacional de uma empresa inovadora do Brasil

Abstract

Innovation is an increasingly subject present in academic, business and governmental discussions. In the competitive economic context, which the companies operate, there is a constant need for reinvention and search for new alternatives to keep the firms minimally competitive in the market. Based on this premise, it is important to understand what makes the differentiated innovative companies and what are the existing capacities in the organization that drive the generation of innovation. Thereby, the present work was a case study with a qualitative bias to identify and analyze the contribution of management and transactional capabilities, to generate innovation in an innovative company in Brazil. The object of this study was WEG, which is a Brazilian multinational industrial company, headquartered in Jaragua do Sul, Santa Catarina, and, according to international survey made by Booz & Company, it is one of the thousand most innovative companies in the world. To achieve the objectives proposed in this work, there were informations collected with the company managers, as well as, document analysis. Among the results of this study, it was verified that the company has a high level of management capability development and a minimum level of transactional capability development. About Management Capability, it was observed that aspects related to vision and strategy; people; processes and routines and organizational structure have a high level of maturity in the organization - such dimensions allow people working in the organization be aligned to the same purpose and have clarity of how to achieve business results. On the other hand, on the transactional capability, it was observed that the company is highly oriented to their customers, however, transacts little, having this way an opportunity to better transacts with other agents that can generate further innovations. For companies seeking to innovate, according to the results obtained in this study, it is recommended initially the development of transactional capability related to its customers and, more intensely, managerial capability, generating thus a strategic direction and methods that generate common goals, encouragement and guidance of people.