A gestão da cadeia de suprimentos de produtos perecíveis: o caso da carne resfriada de frango

Abstract

The food industry is facing challenges due to an increased operational complexity, dynamic changes in customer needs, new regulations, the globalization of markets, technological reforms, shorter life of products, and diversification of consumer demands. Because of this, literature has been showing a renewed interest on the use of advanced planning tools in supply chain management of fresh food supplies. For the existing planning techniques covering fresh products supply chain have a very complex compounded by the perishable nature of these products. These peculiarities of the food industry require an intelligent and agile chain to manage customer needs. Therefore, supply chain management strategies emerge in literature providing a framework that identifies three types of strategies: lean, agile and leagile. Thus, the aim of this research is to develop a model for a strategic decision-making for the management of perishable products supply chain in the poultry industry, from competitive priorities and a selection of customers’ expectation factors for products. The research presents factors that can influence the strategic choice as competitive priorities, quality, cost, flexibility and time. These factors can guide companies in implementing efforts for the adoption of lean, agile or leagile strategies. In addition, this research presents the main aspects of retailers and restaurants demanded quality in relation to the manufacturer to meet the expectations of the end customer. Such results are presented individually and can be considered in the strategic choice when the focus is in attending retail, restaurants or both. Thus, the strategic decision of companies can be made with a focus on meeting the demands of their customers.