Uma proposta de analise da capacidade de inovação da firma a partir de estudos de caso em empresas do setor agroindustrial da Região

Abstract

Innovation being a complex issue that deserves attention, we seek to understand the innovation process of the firm is a dynamic agent, formed by a set of productive resources that adapt to the competitive environment to which it belongs, through the identification of its ability to innovation. The objective of this dissertation is to understand the characteristics of the innovative capacity of firms that incorporate technological innovations through four capacities construed as forming the innovation capacity. Describes the ability to innovate as a meta- capability that encompasses four other capabilities, technological, operational, transactional and management, these will be studied as proposed by Zawislak (2012b) model. This is a theoretical and empirical research, with the completion of case studies, in order to better understand the proposed theme. The investigations were based on a schedule of open questions, in person and by the researcher. The case studies were conducted in agribusiness fruit located in the Campos de Cima da Serra. The results show that the two agribusinesses have analyzed the four capacities, however in the first case study the capacity that stands out is transactional, and in the second case study to highlight the operational and transactional capabilities . The transactional capability as highlighted in two case studies, confirms the result obtained by Gamarra (2013), which highlights the transactional capability as a key element of the nature of the firm, this capability is what a company does in practice to reduce your marketing costs, trading, logistics and distribution, among others.