Design estratégico e design para experiência: análise de uma aplicação metaprojetual no contexto de Ensino Superior de Moda gaúcho

Abstract

This dissertation analyze Strategic Design and Experience Design through Metadesign. Considered one discipline focused on Decision Making, Strategic Design has based on project culture, resulting in differentiation and Effects of Meaning, by the proposition of Product-Service Systems (PSS). Characterized as an instrument of Strategic Design, Metadesign subsidizes the project culture through Concepts who promote interactions between users and products. In turn, Experience Design creates tools for these interactions occur. The problem of this study understand how Metadesign, focusing on Experience Design, promotes new interactions between an undergraduate degree of fashion and their prospects, in the state of Rio Grande do Sul. The research methodology includes a theory and practical investigation through action-research and a proposition of workshop. Therefore, the author studies the UNISINOS undergraduate degree of fashion because their focus on Strategic Design. The context of research considers the approach between fashion and Design in higher education and the increased supply of fashion courses and the lack of differentiation of them, in the state of Rio Grande do Sul. As a result, Strategic Design aligns to Experience Design, through the Effects of Meanings and the triad of user, product and market. Likewise, this dissertation proposes Concepts of Product-Service System to differentiate the course of UNISINOS from the others.