A inovação social como processo e resultado da governança da colaboração interorganizacional: o caso do Canal Futura

Abstract

A major challenge that sees the contemporary world is the need to generate new solutions, improvements that address quality of life to the marginalized populations by the current economic paradigm. Social innovations arise as to minimize the differences and inequalities. Thus, this research is founded on the following issue: how does the governance of social innovation through collaboration inter-organizational? The theoretical framework is based on three main axes: Social innovation, collaboration and inter-organizational governance. It was defined as an object of empirical study, the Futura Channel - Educational television channel that calls itself a social education which, besides producing and relaying educational programs, seeks to mobilize people and communities, through the rooms Futura, located in low-income communities, with the purpose of promote the exchange of knowledge among young people, educators and communities. The methodology used was the case study, with semi-structured interviews and direct observations. Interviews were held both project managers (the Futura Channel and Futura Room), managers of organizations as sponsors of Channel and users. Based on the data, it was found that, in the case studied, inter-organizational collaboration enabled the emergence of social innovations, in two ways: as a process and as a result. As a process, by establishing new social relations, new exchanges of information and knowledge, thus generating individual and collective learning. As a result, through the empowerment and transformation of the individual and, consequently, of the territory. It was found that, in the development process of social innovation, may be several collaborative networks that have common motivators, such as the acquisition of resources, complementary capabilities and reach common goals. To obtain social innovation as a result highlights the importance of effective participation of the three sectors (public, private and third sector). As coordination mechanisms of the relationship between members of the network, we identified two models of governance: governance through an organization leader (a member organization that coordinates the actionsof the network) and shared governance (coordination of actions is shared among all members of the network). Finally, it was identified that there is no ideal model of governance, however, for the generation of social innovation through collaboration, is the fundamental interaction between all participating members of the network and the existence of mechanisms of governance that can be adapted to the characteristics and objectives of each network.