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dc.contributor.advisorScaletsky, Celso Carnos
dc.contributor.authorPereira, Taís Vieira
dc.date.accessioned2015-03-17T18:06:36Z
dc.date.accessioned2022-09-22T19:09:12Z
dc.date.available2015-03-17T18:06:36Z
dc.date.available2022-09-22T19:09:12Z
dc.date.issued2010-08-06
dc.identifier.urihttps://hdl.handle.net/20.500.12032/57548
dc.description.abstractInvolvement in design projects is a complex process which begins with a usually poorly defined and badly structured problem. The solution of design problems goes through various projecting strategies. This paper investigates a projecting strategy translated into a tool called mood board. The assumption of this research is one of regarding the mood board as a visual interface constructing metaphors which facilitate the generation of project ideas and concepts through the organization and relationship between the images it sustains. In this research the mood board is being investigated in the context of the process of projects in design, advertising, fashion consultancy and graphic signature projects. At the end, it is hoped to contribute to a better comprehension of the concept of this design tool, its characteristics, its different construction logics and its functions on the investigated project processesen
dc.description.sponsorshipNenhumapt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectDesignpt_BR
dc.subjectProject processesen
dc.titleMood Board como espaço de construção de metáforaspt_BR
dc.typeDissertaçãopt_BR


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