Modelo de mapa estratégico para gestão do capital intelectual docente em instituição privada de ensino superior: uma abordagem qualitativa e quantitativa pelo método fuzzy logic

Abstract

This study aims at identifying a hierarchy of priorities by using a strategic map for managing the teaching staff of a private institution of higher education. To reach this objective, qualitative research has been conducted, the data having been collected through in-depth interviews with managers at strategic level and experts in the field. Through interview analysis, the most significant elements of this study have been identified. These elements were submitted to the managers, so that each of them might be assigned a degree of importance both individually and among them. Moreover, in order to validate the extracted elements, quantitative

analysis was conducted through the fuzzy logic system. This procedure was adopted in order to minimize a possible degree of bias in the research. Thus, one of the benefits of data processing through the fuzzy logic system lies in the

quantification of the verbalization obtained by interviewing the managers. This has resulted in a more scientific and robust study. Another