Estratégias colaborativas na indústria brasileira de jogos eletrônicos

Abstract

This study was developed based on the concepts of collaborative strategies having, as the empirical field of analysis, the Brazilian electronic games industry. The main goal of this study was to identify in which activities collaborative strategies are present among game developers, based on the orientation of the CPC Matrix (CHILD et al., 2005). The empirical research was conducted with companies belonging to the Brazilian Game Developers Association (ABRAGAMES) and data was collected in two phases: a quantitative survey which gathered information from 22 ABRAGAMES associated companies, and interviews conducted with nine companies. The results show the tendency towards the internalization, by the companies, of most activities needed for games development. However collaborative strategies were identified in Publishing, Art creation and Development activities. These strategies provided developers with better flexibility to face environmental instability, collective rents with joint new product development, co-