Análise das estratégias competitivas dos terminais privados de contêineres da região Sul do Brasil: contribuições e aprendizado a partir de um exemplo internacional

Abstract

This dissertation aims the analysis of the strategies adopted by container private terminals that are part of southern Brazilian terminals industry, taking as standpoint, the identification of the main characteristics of the external and internal enviroment of these firms. The analysis makes use of the theorical Five Forces Model, as well as of the generic strategies framework. Additionally, it has been used concepts concerning the idea of natural monopolies, in order to provide further understanding around the competitive structure of the analysed industry. The research is classified as a qualitative one. Case study method has been chosen, and the whole research process is divided in two different parts. The first one, uses semi-structured and structured enterviews, with the objective to identify the characteristics of the competitive enviroment of Southern Brazil container terminals industry, and also the strategies selected by the private terminals TCP, TECONVI and TECON. The second part of the research wa