O jabá no rádio FM: Atlântida, Jovem Pan e Pop Rock

Abstract

This dissertation studies the issue of music broadcasting in Brazil, focusing in the known practice called payola, through which the relations between the music industry and the means of communication are structured. It is, more specifically, an analysis of the program schedule of Atlântida, Jovem Pan and Pop Rock radio stations, which were the stations with the leader audience among young people in the city of Porto Alegre during the observation period, April, June and August 2005. This research analyses how the music market aimed at the young audience in Brazil is organized and diffuse, taking the three cases above, studying their economic and social implications; and how this reality is structured, based on the capital accumulation and its connection with the large phonographic market worldwide. In order to do that, this project discusses the globalization process and the current stage of capitalism, focusing on the relation between the economic field and the communication field, because it is in this inte