Documentos - UNISINOS: Recent submissions
Itens para a visualização no momento 9941-9960 of 10806
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O final do acordo sobre têxteis e vestuário e a competitividade na Indústria Têxtil brasileira
(Universidade do Vale do Rio do Sinos, 2007-01-09)This study sought to reveal which Brazilian clothing products are prone to show the highest growth potential with the phasing out of the Multifibre Arrangement (MFA) based on the Revealed Comparative Advantage Index (RCA) ... -
O valor para o cliente na educação superior
(Universidade do Vale do Rio do Sinos, 2007-05-31)The purpose of this work is to study the value to the customers in higher education, from the point of view of the students, collecting their opinions about value, consequences and attributes about this type of service. ... -
Proposta de um modelo para medição do desempenho logístico apoiado pela lógica difusa: o caso de uma indústria de motores
(Universidade do Vale do Rio do Sinos, 28-03-2008)Nowadays, the raised complexity that characterizes the enterprise environment, followed by an increasing necessity of high levels of performance, demands the use of more sophisticated strategies. For this reason, the ... -
A relação entre benefícios simbólicos do consumo e identidade: uma investigação através de uma abordagem metodológica mista
(Universidade do Vale do Rio do Sinos, 2008-03-18)Consumption has been appointed as the fundamental pillar in the consumers’ identity formation. In areas such as sociology, psychology and anthropology, the idea of identity has been long discussed. Regarding consumer ... -
Gestão de operações internacionais de uma empresa multinacional brasileira: um estudo de caso na Weg Motores S.A.
(Universidade do Vale do Rio do Sinos, 2008-05-19)In international competition, the success of a multinational is related to the way they manage its international operations are managed. Also, the factories located overseas must try to take advantages in the presence of ... -
O processo estratégico de marketing em pequenas e médias empresas de desenvolvimento de software: um estudo de casos múltiplos
(Universidade do Vale do Rio do Sinos, 2008-04-22)This dissertation is focused on the strategic marketing process, which involves the formulation and the implementation of marketing strategies, in small and medium software development companies. Its objectives are to ... -
Aprendizagem e internacionalização em pequenas e médias empresas: um estudo sobre empresas moveleiras do Rio Grande do Sul (Brasil)
(Universidade do Vale do Rio do Sinos, 2007-08-29)The objective of this work is to analyze aspects that support and impose difficulties to the processes of learning that occur during the internationalization on a group of furniture companies from Mountains Region of Rio ... -
Efeitos da sensibilidade ao preço sobre o valor de marca e na intenção de compra do consumidor
(Universidade do Vale do Rio do Sinos, 27-08-2007)This research investigated the moderator effect of sensitivity to the price in the relation between brand equity and potential consumers purchase intention (n=311) for different categories of products. Searches have indicated ... -
Gestão estratégica da criação do conhecimento nas organizações hospitalares: um estudo baseado na construção de protocolos médico-assistenciais
(Universidade do Vale do Rio do Sinos, 2007-04-19)This study is embedded in the field of organizational strategies because of the approach adopted to investigate the management of knowledge creation. Health care services are faced with the constant need to incorporate ... -
O investimento externo direto das maiores multinacionais brasileiras como função de vantagens específicas
(Universidade do Vale do Rio do Sinos, 2007-06-28)In recent years, Brazilian companies internationalization process has been intensified, with prominence to foreign direct investment growth. As a consequence, it is observed the arising of Brazilian companies which control ... -
Competências do coodenador de voluntários: um estudo exploratório em organizações da sociedade civil de Porto Alegre
(Universidade do Vale do Rio do Sinos, 22-03-2007)The Third Sector emerged in Brazil, stimulated by the growth of social inequalities and the pressure for solutions for the most diverse questions, as an alternative to social problems. In this context, the number of ... -
A aplicação dos conceitos de green supply chain management no setor de suinocultura
(Universidade do Vale do Rio do Sinos, 2007-07-30)The Pork industry has an important and strategic role in agribusiness in the state of Rio Grande do Sul (RS), and it acquires particular relevance due to the state’s tradition in this sector. The environment issue is a ... -
Um estudo comparado de competitividade em empresas do setor metal mecânico do Vale do Rio dos Sinos
(Universidade do Vale do Rio do Sinos, 2007-08-18)This paper aims at analyzing the metal mechanic industrial complex located in the Vale do Rio do Sinos, Rio Grande do Sul State, Brazil, by evaluating its competitivity. The complex is made of 1157 companies, which generate ... -
Institucionalização de práticas organizacionais em organizações inovadoras
(Universidade do Vale do Rio do Sinos, 2007-08-23)More than a passing style of gestation, innovation is taken as a requirement for the existence of organizations in a globalized world. Literature on innovation and innovative organizations presents a big diversity of ... -
Internacionalização e aprendizagem: um estudo sobre as micro e pequenas empresas da indústria de software do Estado do Rio Grande do Sul(Brasil)
(Universidade do Vale do Rio do Sinos, 2007-03-30)The objective of this study is to analyze the organizational learning process that occurs in internationalization of small business software industry of Rio Grande do Sul (Brazil). Internationalization process is analyzed ... -
Planejamento e aprendizagem na implementação de políticas públicas: o caso da elaboração do planejamento de mobilidade urbana no município de São Leopoldo – (RS/ Brasil)
(Universidade do Vale do Rio do Sinos, 2007-02-22)The main objective of this research is to analyze the planning effects of a strategic and collaborative approach in the organizational learning, in the implementation of a public policy and in an urban mobility in São ... -
A responsabilidade social corporativa e seus efeitos sobre a intenção de compra e a atitude em relação à empresa dos consumidores
(Universidade do Vale do Rio do Sinos, 2007-06-13)Studies published in renowned international journals relate Corporate Social Responsibility (CSR) construct to consumer behavior, more specifically regarding consumer Attitude towards the Company (AC) and Purchase Intention ... -
O inter-relacionamento entre o planejamento e o orçamento na esfera pública municipal: estudo de caso na prefeitura municipal de Porto Alegre
(Universidade do Vale do Rio do Sinos, 2007-08-30)This research is about the inter-relationship between the Planning and Budget Processes (P&O) in municipal public Administration, in which the Municipal Townhall of Porto Alegre has been studied. Based on the principal ... -
Análise da trajetória tecnológica e da dinâmica da implantação do pensamento enxuto em uma empresa do setor plástico: um estudo de caso
(Universidade do Vale do Rio do Sinos, 2007-03-30)The creation and implementation of Productive Systems based in modern techniques of Production Administration was first developed in the metal mechanic branch. The diffusion of these concepts to the other branches of ... -
Análise das estratégias competitivas dos terminais privados de contêineres da região Sul do Brasil: contribuições e aprendizado a partir de um exemplo internacional
(Universidade do Vale do Rio do Sinos, 2007-06-12)This dissertation aims the analysis of the strategies adopted by container private terminals that are part of southern Brazilian terminals industry, taking as standpoint, the identification of the main characteristics of ...