Documentos - UNISINOS: Recent submissions
Now showing items 9921-9940 of 10806
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As redes sociais em aglomerações de empresas: o caso dos curtumes de Estância Velha
(Universidade do Vale do Rio do Sinos, 27-03-2008)This dissertation seeks analyze geographic agglomerations of companies starting a relational approach, based on the hypothesis that social relations, both internal as external to the network, impacting on the performance ... -
Valor de marca em serviços: proposta e validação de um modelo
(Universidade do Vale do Rio do Sinos, 2009-03-11)Brand management has been considered a critical point of marketing study, mainly when it is related to brand equity. Many studies show significant differences between products and services indicating that new studies, ... -
Responsabilidade social corporativa gerando valor para a marca: mito ou realidade?
(Universidade do Vale do Rio do Sinos, 2006-08-30)The present study has the purpose of reaching a higher understanding over the subject corporative social responsibility and its practice in companies’ strategic context. In this environment the characteristics of corporative ... -
Entre a inovação aberta e a inovação fechada: Estudo de casos
(Universidade do Vale do Rio do Sinos, 2009-03-19)Innovation is an essential factor for competitiveness and survival of companies in the market, and, therefore, has been receiving more and more attention in the academic and organizational fields. Innovation activities ... -
Competência no desenvolvimento de novos serviços - validação do constructo em uma empresa brasileira de telecomunicações
(Universidade do Vale do Rio do Sinos, 29-09-2008)The topic of NSD (New Service Development) has received a lot of attention in the past years, especially given its important competitive necessity in many service industries. However, NSD empirical investigations have been ... -
A influência das relações sociais na sobrevivência de pequenas empresas: um estudo no setor do varejo de alimentos em Porto Alegre/RS (BRASIL)
(Universidade do Vale do Rio do Sinos, 2008-08-21)The purpose of this investigation is to contribute for the studies about small companies’ competitiveness the in global market. It is taken as a theoretical assumption that social relations can explain the survivor of small ... -
Modelagem e prototipagem de um data warehouse de projetos na visão gerencial das áreas de conhecimento em projetos do PMBOK
(Universidade do Vale do Rio do Sinos, 2008-09-12)Providing the needs managerial with agile computational mechanisms and easy to use are key characteristics for the success in decision-making process. Moreover, it becomes necessary to contemplate aspects related to the ... -
Proposta de um modelo de sistema MES sob a ótica de recurso estratégico para a gestão da produção em uma empresa de manufatura de autopeças
(Universidade do Vale do Rio do Sinos, 2008-09-25)The worldwide competition forced manufacturing companies to reformulate their managerial models and production systems, seeking for a better use of production resources and an increase in their operational efficiency to ... -
Modelo de difusão e adoção de inovações: um estudo na área farmacêutica
(Universidade do Vale do Rio do Sinos, 2008-12-19)Diffusion of an innovation can play a central role in the generation of competitive advantage. This research aimed to analyze the process of innovation diffusion in the pharmaceutical sector, by identifying the factors ... -
Estratégia de pequenas e médias empresas exportadoras do Rio Grande do Sul
(Universidade do Vale do Rio do Sinos, 2008-08-19)The present study focuses on the strategic thinking of exporting companies established on Rio Grande do Sul, and is the replication of Hermann Simon’s (1996) research about the German midsize successful companies. This ... -
A dinâmica da competências coletivas entre grupos de trabalho: o caso da parada geral de manutenção da Copesul
(Universidade do Vale do Rio do Sinos, 2008-06-30)The market, in the last decades, is imposing to the enterprises crescent levels of complexity and interdependence not only inter-organizations but also intra-organizational. In that context, it is noticed the importance ... -
Configuração e coordenação nas cadeias globais de suprimentos não tradicionais no setor calçadista do Vale do Rio dos Sinos
(Universidade do Vale do Rio do Sinos, 12-06-2008)The most of shoes companies located at the Sinos River Valley in the state of Rio Grande do Sul exports indirectly. They usually depend on sales agents to sell their products abroad. Recently, some companies are seeking ... -
Relação universidade-empresa: um estudo no setor de T.I. do Estado do Rio Grande do Sul
(Universidade do Vale do Rio do Sinos, 2008-03-31)The University-Industry relationship is a subject of constant debate in the national sphere. Many studies seek evaluate this relationship in various ways and focus of research. The theoretical reference on the subject shows ... -
Os efeitos da percepção de valor de um programa de fidelidade sobre a lealdade à marca
(Universidade do Vale do Rio do Sinos, 2008-09-28)The increase of competition make that companies worry about keep yours customers. A loyalty program is one of several strategies used to involve the customer and to search the brand loyalty. But, some companies still to ... -
Uma avaliação crítica do programa Visão Viável da Teoria das Restrições
(Universidade do Vale do Rio do Sinos, 30-08-2007)In spite of any other tasks that commercial organizations have, the main goal to be reached is profit. In the aim to reach that, companies make use of strategies that are translated in tactical steps which follow implicitly ... -
O Fenômeno da distância psicológica na percepção dos exportadores brasileiros no estabelecimento de negócio com os Estados Unidos da América
(Universidade do Vale do Rio do Sinos, 2008-08-01) -
Estratégias colaborativas na indústria brasileira de jogos eletrônicos
(Universidade do Vale do Rio do Sinos, 31-03-2008)This study was developed based on the concepts of collaborative strategies having, as the empirical field of analysis, the Brazilian electronic games industry. The main goal of this study was to identify in which activities ... -
Aspectos econômicos e propostas para o ingresso de empresas moveleiras gaúchas no mercado alemão
(Universidade do Vale do Rio do Sinos, 2007-09-27)Changes occurred in the global economy have led the companies to extent their activities to other external markets. The technology advances, mainly in the communication field and logistics, and the market gathering into ... -
A gestão nas Instituições de Ensino de Educação Básica: as escolas da Rede La Salle do Rio Grande do Sul
(Universidade do Vale do Rio do Sinos, 2007-07-31)This dissertation intends to present a study about the process change that the private education institutions have undergone in the last years, in special the La Salle schools of RS state, Brazil. Having as scenery the ... -
Critérios competitivos e manutenção de relacionamento entre fornecedores de transporte marítimo internacional e exportadores do Rio Grande do Sul
(Universidade do Vale do Rio do Sinos, 2007-03-29)Logistics operations play an important role in international business. At the same time, exports are a major driver in the Brazilian economy policies. As exportation rates have increased quickly in the last years, companies ...