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Patrimônio cultural e nova história indígena nas terras baixas da América do Sul: os Guarani MBYA entre Clio, Cronos e Mnemosine
(Universidade do Vale do Rio dos Sinos, 2009-06-05)
This study is inscribed in the confluence of the research fields of cultural heritage and a “new” Indian History, focusing on the coming up and the interest of the Guarani Mbya about the heritage and cultural heritage of ...
A relação entre a imagem da marca e a lealdade dos torcedores de clubes de futebol
(Universidade do Vale do Rio dos Sinos, 2009-11-27)
Loyalty has been a topic widely studied marketing, and is considered to vital to an organization, as loyal customers can contribute to an increase revenue. Thus, many managers seek to adopt strategies and actions of ...