Buscar
Mostrando ítems 1-1 de 1
Práticas utilizadas no processo de inovação em modelo de negócios : estudo de dois casos na indústria brasileira de jornais
(Universidade do Vale do Rio dos Sinos, 2017-07-15)
This dissertation approaches the Business Model Innovation (BMI) process of O Globo and Zero Hora newspapers through the adoption of practices that have led them towards the transformation of their traditional models. In ...