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Efeitos de sentidos em uma logomarca municipal: estudo de caso sob a ótica da análise do discurso de linha francesa
(Universidade Católica de Pernambuco, 2015-08-19)
The logo is an essential element for distinguishing and identifying a company as well as, product or segment. From it are established various concepts of positive or negative about the brand it represents, so its structure, ...
Uma análise do modo argumentativo do discurso publicitário : uma temática de gênero social
(Universidade Católica de Pernambuco, 2014-10-27)
Discourse analysis investigates the dimensions of the discursive event - text size, the dimension of discursive practice and the dimension of social practice - in order to understand how the discourse has results and effects ...
Efeitos discursivos nas publicidades de cerveja
(Universidade Católica de Pernambuco, 2014-10-01)
The advertising is part of a process by which brands, institutions and people make use of techniques, means and strategies of communication to make determined ideia be consumed, or as a product, service or atitude. The ...
O ethos e o pathos no discurso publicitário da coca-cola : uma análise verbo e audiovisual
(Universidade Católica de Pernambuco, 2014-09-19)
Advertising has been changing over the years, language and goals has been modified as society changes. Globalization, as the main factor of these modifications, generates a different demand on communication, creating ...
A propaganda publicitária e sua significação no simbólico coletivo: análise discursiva de propagandas publicitárias do governo Dilma
(Universidade Católica de Pernambuco, 2013-03-01)
Advertising is currently seen as a system of indoctrination and framework of a population to a particular system of ideas and values. She may be able to detain individuals, producing
meanings which are of actually framing ...
Análise discursiva da propaganda da absolut vodka
(Universidade Católica de Pernambuco, 2016-09-08)
The present study aims to analyze Absolut Vodka s discourse through Absolut Berlin advertisements as well as Absolut Color, Absolut No Label and Absolute Unique s special edition bottles. The adopted theory is French ...