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A propaganda publicitária e sua significação no simbólico coletivo: análise discursiva de propagandas publicitárias do governo Dilma
(Universidade Católica de Pernambuco, 2013-03-01)
Advertising is currently seen as a system of indoctrination and framework of a population to a particular system of ideas and values. She may be able to detain individuals, producing
meanings which are of actually framing ...
Análise discursiva da propaganda da absolut vodka
(Universidade Católica de Pernambuco, 2016-09-08)
The present study aims to analyze Absolut Vodka s discourse through Absolut Berlin advertisements as well as Absolut Color, Absolut No Label and Absolute Unique s special edition bottles. The adopted theory is French ...