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Itens para a visualização no momento 1-10 of 17
Marca na mão: como desenvolver um aplicativo eficaz para gerar engajamento com seus clientes.
(Universidade Católica de Pernambuco, 2021-04-02)
This research addresses the theme of mobile applications, based on the concept of mobile
marketing applied to the coffee shop segment. The research started from the following problem:
how do brands use mobile applications ...
Indústrias criativas, criatividade e inovação na perspectiva da Geração Z.
(Universidade Católica de Pernambuco, 2020-08-31)
The generational study stands out as an important factor for society to understand the behavior
of certain portions of the population, as well as the interaction between different generations.
The objective of this ...
O uso da rede BLOCKCHAIN no mercado criativo: a gestão de direitos autorais de obras musicais no ambiente digital.
(Universidade Católica de Pernambuco, 2020-08-28)
In the information society, creativity has become the new economic paradigm. In this
scenario, the creative industry rises as an emerging sector that has intellectual capital as its
main raw material and in the protection ...
Estratégias competitivas para pequenos produtores de marca autoral de um ecossistema criativo de moda.
(Universidade Católica de Pernambuco, 2020-10-09)
The purpose of this report is to present competitive strategies implemented in small fashion
designer businesses that are part of a creative ecosystem in the Metropolitan Region of Recife.
A research was carried out to ...
ZECA: uma proposta de framework para a integração da comunicação organizacional nos processos de inovação do ecossistema do Porto Digital.
(Universidade Católica de Pernambuco, 2021-09-29)
This research aimed to understand and analyze the use of organizational communication by
the Porto Digital technology park, located in Recife, in one of its digital social platforms,
Twitter. In addition, it also developed ...
A relação da digital influencer e o youtube: o caso do Magazine Luiza.
(Universidade Católica de Pernambuco, 2021-09-24)
This Research introduce a study regarding digital marketing and its strategies directed to a digital platform on Youtube. The focus of the study is the Magazine Luiza case and her character, Magalu, the company's digital ...
Curadoria de conteúdo: proposta de um método para plataformas digitais.
(Universidade Católica de Pernambuco, 2020-01-15)
The purpose of this Final Report is to describe the proposal of a Digital Content
Curation method, elaborated as a product of the Master in Creative Industries of
the Catholic University of Pernambuco. The methodology ...
A arte do teatro do mamulengo na era digital.
(Universidade Católica de Pernambuco, 2021-10-13)
The mamulengos theater is a traditional cultural, in the citys Glória do Goitá, Carpina, Lagoa de Itaenga, Vicência, Ferreiros, Nazaré da Mata, Tracunhaém, Itaquitinga, manifestation from the backlands of Pernambuco. Used ...
Os clusters criativos e as transformações no território: o Porto Digital e o Bairro do Recife.
(Universidade Católica de Pernambuco, 2020-03-16)
Is witnessed in the world the fast and dynamic transformations in contemporary
society. Especially in its economic restructuring, the convergence of factors such as
globalization, the technological development, the ...
Gestão para a inovação no desenvolvimento de empresas de arquitetura: Um estudo de casos na cidade do Recife.
(Universidade Católica de Pernambuco, 2021-04-13)
The work investigated the effect of the PDGI method application evaluating its business
success in five architecture offices, all located in the city of Recife, state of
Pernambuco, Brazil. The method focused on the ...