Inovação no modelo de negócio para a sustentabilidade de empresa do bionegócio na região amazônica

Abstract

The objective of this study is to propose a set of guiding elements to innovate and incorporate sustainability into the business model of biobusiness companies, focused on non-timber forest products. Changes made to the business model of an enterprise in the field of biobusiness, with a non-timber forest base in the Amazon Forest, certified by laboratory B, which achieved a positive social impact by making a profit through the practice of the common good, were analyzed. Therefore, it was studied how innovation in the company's business model was oriented towards sustainability and positively interfered in the company's production chain. A case study was carried out in the largest producer of babassu coconut activated charcoal in Latin America for industrial use. This company is a B Corp (Benefit Corporation or B Corp). The gains and benefits for all stakeholders impacted by the innovation in the business model were analyzed. The study's main contributions are: (i) to propose a set of guiding elements to innovate and incorporate sustainability into the business model of biobusiness companies, focused on non-timber forest products; (ii) to describe how the innovation of the business model focused on sustainability occurs in a company in the field of biobusiness; (iii) to analyze the barriers and drivers of technological innovations for the preservation of traditions and the environment; and (iv) to study a little-explored object like a B Corp in the Amazon Rainforest. In this way, this study contributes to the literature on valuing shares in the economic aspect with equal relevance to the sustainable value captured by stakeholders to guarantee the continuity of the positive socio-environmental impact achieved by the company. New advances are expected from the perception of traditional communities, such as indigenous and coconut breakers, dependent on the forest, to implement partnerships with mutual interest based on technological innovations, the practice of sustainability and economic gain.