| dc.creator | Gómez Balarini, Matías | |
| dc.date | 2007-07-06 | |
| dc.date.accessioned | 2023-09-12T19:11:55Z | |
| dc.date.accessioned | 2024-02-28T14:21:30Z | |
| dc.date.available | 2023-09-12T19:11:55Z | |
| dc.date.available | 2024-02-28T14:21:30Z | |
| dc.identifier | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/220 | |
| dc.identifier | 10.22235/d.v0i5.220 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/123534 | |
| dc.description | Para Fernando Fascioli, CEO/Gerente General de McCann-Erickson Perú, al momento de contar “historias comerciales” el referente de la publicidad debe ser Steven Spielberg y no Arnold Schwarzenegger o Jean-Luc Godard. | es-ES |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Universidad Católica del Uruguay | es-ES |
| dc.relation | https://revistas.ucu.edu.uy/index.php/revistadixit/article/view/220/202 | |
| dc.rights | Derechos de autor 2007 Dixit | es-ES |
| dc.rights | https://creativecommons.org/licenses/by-nc/4.0/deed.es | es-ES |
| dc.source | Dixit; No. 5 (2007): Dixit; 18-19 | en-US |
| dc.source | Dixit; Núm. 5 (2007): Dixit; 18-19 | es-ES |
| dc.source | Dixit; N.º 5 (2007): Dixit; 18-19 | pt-PT |
| dc.source | 0797-3691 | |
| dc.source | 1688-3497 | |
| dc.source | 10.22235/d.v0i5 | |
| dc.title | "La publicidad cuenta historias que deben ser apetitosas, entretenidas y memorables". Entrevista a Fernando Fascioli | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
