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"La publicidad cuenta historias que deben ser apetitosas, entretenidas y memorables". Entrevista a Fernando Fascioli
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Gómez Balarini, Matías
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https://hdl.handle.net/20.500.12032/123534
Description
Para Fernando Fascioli, CEO/Gerente General de McCann-Erickson Perú, al momento de contar “historias comerciales” el referente de la publicidad debe ser Steven Spielberg y no Arnold Schwarzenegger o Jean-Luc Godard.
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