| dc.description.abstract | The" work" takes" as" starting" point" the" cultural" changes" accelerated" by" the"
evolution" of" technology" and" how" it" reflexes" in" the" communicational" ambience." The"
Project" is" to" briefly" discuss" media" oxygenation," drawing" a" parallel" between"
communication" and" the" fashion" system." In" thes" context," we" seek" to" Identify" how"
these" transformation" impact" the" consumer’s" behaviour." From" passive" to" prosumer,"
users"can"adopt"a"simultaneous"consumer"and"poducer"atitude,"or"take"on"the"role"of"
copproducer"of"value"contente"as"well"as"product."In"this"sense,"the"general"objective"
of"this"study"is"the"copcration"with"consumers,"a"business"proposal"for"Renner"Stores,"
qualified"the" consumers" in"the"prosumer position," as" well" as"the" development" of" a"
collection, where"get"emphasis"to"Blue"Steel"Brand." | en |
