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O papel do prosumer na criação de produto e conteúdo de valor para a lojas Renner
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Alice Bittencourt Sukiennik.pdf (82.19Mb)
Date
2019-12-04
Author
Sukiennik, Alice Bittencourt
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URI
https://hdl.handle.net/20.500.12032/65799
Description
The" work" takes" as" starting" point" the" cultural" changes" accelerated" by" the" evolution" of" technology" and" how" it" reflexes" in" the" communicational" ambience." The" Project" is" to" briefly" discuss" media" oxygenation," drawing" a" parallel" between" communication" and" the" fashion" system." In" thes" context," we" seek" to" Identify" how" these" transformation" impact" the" consumer’s" behaviour." From" passive" to" prosumer," users"can"adopt"a"simultaneous"consumer"and"poducer"atitude,"or"take"on"the"role"of" copproducer"of"value"contente"as"well"as"product."In"this"sense,"the"general"objective" of"this"study"is"the"copcration"with"consumers,"a"business"proposal"for"Renner"Stores," qualified"the" consumers" in"the"prosumer position," as" well" as"the" development" of" a" collection, where"get"emphasis"to"Blue"Steel"Brand."
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