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dc.contributor.advisorCosta, Filipe Campelo Xavier da
dc.contributor.authorPaz, Cesar Fernando da Silva
dc.date.accessioned2018-05-25T13:50:02Z
dc.date.accessioned2022-09-22T19:29:09Z
dc.date.available2018-05-25T13:50:02Z
dc.date.available2022-09-22T19:29:09Z
dc.date.issued2018-03-27
dc.identifier.urihttps://hdl.handle.net/20.500.12032/61428
dc.description.abstractThis study aims to identify evidence of strategic design attitudes in organizations that survive and grow as a basic unit of the new information economy and within the new morphologies of contemporary society. Along this research work, these organizations are extensively called organizations with an innovative profile. The purpose of the investigation is to observe the attitudes of strategic design in these spaces to reflect on who the strategic designer currently is today, and what characterizes such articulator as someone able to design strategies for these organizations. The research is based on the attitude design model approach by Michlewski (2008, 2015), confronted by the view of experts in strategic design, to deepen such perspectives in a theoretical and possible dialogue between design attitude and strategic design. From the elements built in such dialogue, the expanded design attitude model for strategic design is born. The expanded model is generated from generic design attitudes and specific attitudes of strategic design. To conclude with, the research presents a case study, in which the expanded design attitude model is adopted in order to analyze the attitudes of strategic design in a Brazilian company with a technological base and innovative profile.en
dc.description.sponsorshipNenhumapt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectDesign Attitudept_BR
dc.subjectDesign Attitudeen
dc.titleAtitudes do design estratégico em organizações com perfil inovadorpt_BR
dc.typeDissertaçãopt_BR


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