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dc.contributor.advisorJúnior, José Antônio Valle Antunes
dc.contributor.authorPeixoto, Jayme Diego Silva
dc.date.accessioned2018-04-26T16:40:35Z
dc.date.accessioned2022-09-22T19:28:57Z
dc.date.available2018-04-26T16:40:35Z
dc.date.available2022-09-22T19:28:57Z
dc.date.issued2018-02-26
dc.identifier.urihttps://hdl.handle.net/20.500.12032/61387
dc.description.abstractProduct Portfolio Management has increasingly attracted the interest of companies and researchers. The research efforts, through empirical evidence, indicate the need to extend the application of formal methods for the Product Portfolio Management in companies. However, there are scarce studies in the literature about methods directed to Product Portfolio Review. It can be observed in current publications that conceptual and terminological questions about Product Portfolio Management require the attention of researchers. Therefore, it is necessary to identify in the methods for the Product Portfolio Management opportunities to improve the results of the companies. For the development of this research, Design Science Research was used as a methodological approach. This project proposes a Financial Method for the Product Portfolio Review, called FMPPR as an integral part of Product Portfolio Management. In the elaboration of the proposed method, the relations between the Product Portfolio Review, the operation of the company, the consumer market and the Product Development Process were evaluated. Finally, the proposed method was applied in an enterprise environment to verify its functionality. The results were submitted to the analysis of a focal group, which validated the advances made proposing adjustments for the generation of the final artifact of this dissertation.en
dc.description.sponsorshipCAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superiorpt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectGestão de portfólio de produtospt_BR
dc.subjectProduct portfolio managementen
dc.titleGestão de portfólio de produtos: proposição de um método financeiro para revisão do portfólio de produtospt_BR
dc.typeDissertaçãopt_BR


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