Mostrar el registro sencillo del ítem

dc.contributor.advisorBrittos, Valério Cruz
dc.contributor.authorRosa, Ana Maria Oliveira
dc.date.accessioned2015-03-26T11:35:46Z
dc.date.accessioned2022-09-22T19:09:48Z
dc.date.available2015-03-26T11:35:46Z
dc.date.available2022-09-22T19:09:48Z
dc.date.issued2010-10-28
dc.identifier.urihttps://hdl.handle.net/20.500.12032/57664
dc.description.abstractThis thesis is inserted in the ambit of Political Economy of Communication, pursuing, through the correlation between theoretical discussions and empirical data, to understand the process of development of the interactivity on Brazilian television. The research focus involves the conceptualization of interactivity itself, related to digital TV, an investigation of the key elements to create an interactive program aiming social and digital inclusion and the issue of the relation between changes in the audiovisual product caused by the interactivity and changes in the current TV market. The study was performed to present a broad understanding of interactivity, including its use in other areas of communication, as well as revisiting experiences from analog television. There are also observations about the processes of implementation of the Japanese-Brazilian digital television standard, as well as the middleware Ginga, pointing links among this processes, political decisions and economic forces. The characterization of the television oligopoly is presented at various points of the thesis, including the consideration of interactivity projects offered by the broadcasters, designed to maintain their own techno-esthetic standard. As result of the considerations, it was created a prototype of an interactive television program, Comunidade Ativa, in order to be collaborative. Concluding, it is argued that technology is only part of the suggested changes, importing more than that matters related to economics and politics of the country, such as the partnership between companies, that exploit the television, and the governments, on the basis of power strategies; and related to the strengthening of civil society, one way to combat the recurring impasses in democratizing communication.en
dc.description.sponsorshipNenhumapt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio dos Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectTelevisão digitalpt_BR
dc.subjectDigital televisionen
dc.titleTelevisão interativa: inclusão e alternativas na digitalizaçãopt_BR
dc.typeDissertaçãopt_BR


Ficheros en el ítem

FicherosTamañoFormatoVer
televisao_interativa.pdf2.077Mbapplication/pdfVer/

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem


© AUSJAL 2022

Asociación de Universidades Confiadas a la Compañía de Jesús en América Latina, AUSJAL
Av. Santa Teresa de Jesús Edif. Cerpe, Piso 2, Oficina AUSJAL Urb.
La Castellana, Chacao (1060) Caracas - Venezuela
Tel/Fax (+58-212)-266-13-41 /(+58-212)-266-85-62

Nuestras redes sociales

facebook Facebook

twitter Twitter

youtube Youtube

Asociaciones Jesuitas en el mundo
Ausjal en el mundo AJCU AUSJAL JESAM JCEP JCS JCAP