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dc.contributor.advisorTeixeira, Terezinha Marlene Lopes
dc.contributor.authorMoehlecke, Juraci Bentapt_BR
dc.date.accessioned2015-03-05T18:10:46Z
dc.date.accessioned2022-09-22T19:06:48Z
dc.date.available2015-03-05T18:10:46Z
dc.date.available2022-09-22T19:06:48Z
dc.date.issued2002-12-01
dc.identifier.urihttps://hdl.handle.net/20.500.12032/57070
dc.description.abstractThis study intends to identify which images of the Institution and of the addressee can be noticiable from the slogans of three advertising campaings of Universidade do Vale do Rio dos Sinos, located at the Metropolitan area of Porto Alegre, Rio Grande do Sul. It is based on the enunciation, emphasizing the polyphonic conception of Ducrot and the concepts of Pêcheux’s discourse analysis. This theoretic base allows to describe the facts of the language that are perceivable in the thread of the speech and it also allows to develop the comprehension of the sense effects that are taken by the intersection of the intradiscourse and the interdiscourse that is present in the linguistics sequency, throught memory action. The analysis includes two levels. First, the linguistics tracks, which allows to identify the speaker, and the announcer with their point of views structured in the polyphonic game of enunciation are described. Secondly, the sense effects that are established at the meeting point among the senseen
dc.description.sponsorshipNenhumapt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio do Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectenunciaçãopt_BR
dc.subjectenuncitationen
dc.titleA Constituição polifônica do sentido na publicidade institucional:uma abordagem enunciativo-discursivapt_BR
dc.typeDissertaçãopt_BR


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