Mostrar registro simples

dc.contributor.advisorBraga, Jose Luiz Warren Jardim Gomes
dc.contributor.authorBenevides, Pedropt_BR
dc.date.accessioned2015-03-05T17:55:09Z
dc.date.accessioned2022-09-22T19:06:42Z
dc.date.available2015-03-05T17:55:09Z
dc.date.available2022-09-22T19:06:42Z
dc.date.issued2006-03-27
dc.identifier.urihttps://hdl.handle.net/20.500.12032/57051
dc.description.abstractThis study starts from the image of triumph acquired by brazilian advertising presently. Then, its historical path is studied from the 1930s to today. Beyond the dissemination of messages, advertising is seen here as a process of capture and hardening of needs. The advertisements are a special plataform of sedimentation of the techniques that allow the normalization of the social contradictions and the offering of an escape to the void that commodities can’t fulfill.en
dc.description.sponsorshipCoordenação de Aperfeiçoamento de Pessoal de Nível Superiorpt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio do Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectautoritarismopt_BR
dc.titlePublicidade e autoritarismo no Brasilpt_BR
dc.typeTesept_BR


Arquivos deste item

ArquivosTamanhoFormatoVisualização
PedroBenevidesComunicacao.pdf508.2Kbapplication/pdfVisualizar/Abrir

Este item aparece na(s) seguinte(s) coleção(s)

Mostrar registro simples


© AUSJAL 2022

Asociación de Universidades Confiadas a la Compañía de Jesús en América Latina, AUSJAL
Av. Santa Teresa de Jesús Edif. Cerpe, Piso 2, Oficina AUSJAL Urb.
La Castellana, Chacao (1060) Caracas - Venezuela
Tel/Fax (+58-212)-266-13-41 /(+58-212)-266-85-62

Nuestras redes sociales

facebook Facebook

twitter Twitter

youtube Youtube

Asociaciones Jesuitas en el mundo
Ausjal en el mundo AJCU AUSJAL JESAM JCEP JCS JCAP