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dc.contributor.advisorDuarte, Elizabeth Bastos
dc.contributor.authorPires Júnior, José Homero de Souzapt_BR
dc.date.accessioned2015-03-05T17:53:47Z
dc.date.accessioned2022-09-22T19:06:37Z
dc.date.available2015-03-05T17:53:47Z
dc.date.available2022-09-22T19:06:37Z
dc.date.issued2006-05-09
dc.identifier.urihttps://hdl.handle.net/20.500.12032/57034
dc.description.abstractThe thesis studies the television advertising text (TAT), texts in commercial breaks on TV, seeking to try out the hypothesis that the internal time of discourse works as a factor of passionate sensitivization on behalf of the persuasion that is inherent in the communicational processes. The main goal of this study is to carry out an analysis of the discourse internal time, based on semiotics time categories: chronological, rhythmic, mnesic, Kinematic time. The theoretical-methodological framework of the thesis lies on the semiotics of the School of Paris (greimasian semiotics). On such basis, television texts are analyzed within the media communicational perspective in accordance with the notions of narrative, time and passionateness. Guided mostly by this definite focus, the thesis also reflects about the object of communication in epistemological perspective and about other theoretical perspectives pertaining to the empirical object (television advertising text). The conclusions point to the heuristic pen
dc.description.sponsorshipCoordenação de Aperfeiçoamento de Pessoal de Nível Superiorpt_BR
dc.languagept_BRpt_BR
dc.publisherUniversidade do Vale do Rio do Sinospt_BR
dc.rightsopenAccesspt_BR
dc.subjectanálise audiovisualpt_BR
dc.subjectaudiovisual analisysen
dc.titleA temporalidade do texto anunciativo televisivo (TAT)pt_BR
dc.typeTesept_BR


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