Funciona o no la publicidad en los advergames
| dc.contributor.advisor | Burgos, Juan Manuel | |
| dc.contributor.author | Bueno Forero, Catalina | |
| dc.date.accessioned | 2016-08-16T20:07:19Z | |
| dc.date.accessioned | 2020-04-16T22:54:46Z | |
| dc.date.accessioned | 2023-05-11T14:51:22Z | |
| dc.date.available | 2016-08-16T20:07:19Z | |
| dc.date.available | 2020-04-16T22:54:46Z | |
| dc.date.available | 2023-05-11T14:51:22Z | |
| dc.date.created | 2015 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/99676 | |
| dc.description.abstract | El propósito del presente documento es demostrar con ejemplos claros y evidentes, como las marcas logran involucrarse dentro de un videojuego. | spa |
| dc.format | spa | |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Pontificia Universidad Javeriana | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Medios Alternativos | spa |
| dc.subject | Recordación de Marca | spa |
| dc.subject | Video Juegos | spa |
| dc.title | Funciona o no la publicidad en los advergames | spa |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
| BuenoForeroCatalina2015.pdf | 32.91Mb | application/pdf | View/ |
| Licencia de uso.pdf | 3.622Mb | application/pdf | View/ |
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Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0/