El celular como herramienta de marketing relacional : por qué el celular debe ser considerado como un eficiente y real canal en las estrategias directas de marketing y comunicación
| dc.contributor.advisor | Burgos, Juan Manuel | |
| dc.contributor.author | Toledo Gómez, Lina María | |
| dc.contributor.author | Vargas Camargo, Juliana | |
| dc.date.accessioned | 2014-04-09T17:57:10Z | |
| dc.date.accessioned | 2014-10-09T03:27:22Z | |
| dc.date.accessioned | 2016-03-29T16:54:29Z | |
| dc.date.accessioned | 2020-04-16T22:44:02Z | |
| dc.date.accessioned | 2023-05-10T17:23:25Z | |
| dc.date.available | 2014-04-09T17:57:10Z | |
| dc.date.available | 2014-10-09T03:27:22Z | |
| dc.date.available | 2016-03-29T16:54:29Z | |
| dc.date.available | 2020-04-16T22:44:02Z | |
| dc.date.available | 2023-05-10T17:23:25Z | |
| dc.date.created | 2008 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/93520 | |
| dc.format | spa | |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Pontificia Universidad Javeriana | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.title | El celular como herramienta de marketing relacional : por qué el celular debe ser considerado como un eficiente y real canal en las estrategias directas de marketing y comunicación | spa |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
| Licencia de uso.pdf | 225.7Kb | application/pdf | View/ |
| tesis08.pdf | 1.382Mb | application/pdf | View/ |
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Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0/