Show simple item record

dc.contributornulleng
dc.contributorMinisterio de Educación y Ciencia de España (Ministry of Education and Science of Spain). Research Project Unit number SEJ 2006–08975/PSIspa
dc.contributor.authorRomeo Delgado, Marina; Universidad de Barcelona
dc.contributor.authorCodina Mata, Núria
dc.contributor.authorYepes Baldó, Montserrat
dc.contributor.authorPestana Montesinos, José Vicente
dc.contributor.authorGuardia Olmos, Joan
dc.date.accessioned2018-02-24T16:06:48Z
dc.date.accessioned2020-04-15T18:23:53Z
dc.date.accessioned2023-05-10T17:12:09Z
dc.date.available2018-02-24T16:06:48Z
dc.date.available2020-04-15T18:23:53Z
dc.date.available2023-05-10T17:12:09Z
dc.date.created2012-06-20
dc.identifierhttp://revistas.javeriana.edu.co/index.php/revPsycho/article/view/1010
dc.identifier.issn2011-2777
dc.identifier.issn1657-9267
dc.identifier.urihttps://hdl.handle.net/20.500.12032/91106
dc.description.abstractMarketing scholars have suggested a need for more empirical research on consumer response to malls, in order to have a better understanding of the variables that explain the behavior of the consumers. The segmentation methodology CHAID (Chi-square automatic interaction detection) was used in order to identify the profiles of consumers with regard to their activities at malls, on the basis of socio-demographic variables and behavioral variables (how and with whom they go to the malls). A sample of 790 subjects answered an online questionnaire. The CHAID analysis of the results was used to identify the profiles of consumers with regard to their activities at malls. In the set of variables analyzed the transport used in order to go shopping and the frequency of visits to centers are the main predictors of behavior in malls. The results provide guidelines for the development of effective strategies to attract consumers to malls and retain them there.spa
dc.formatPDFspa
dc.format.mimetypeapplication/pdfspa
dc.language.isospa
dc.publisherPontificia Universidad Javerianaspa
dc.relation.urihttp://revistas.javeriana.edu.co/index.php/revPsycho/article/view/1010/3987
dc.relation.urihttp://revistas.javeriana.edu.co/index.php/revPsycho/article/downloadSuppFile/1010/195
dc.relation.urihttp://revistas.javeriana.edu.co/index.php/revPsycho/article/downloadSuppFile/1010/198
dc.subjectCentros comerciales, CHAID, comportamiento del consumidor, minería de datos.eng
dc.subjectCHAID; Consumer behavior; data mining; mallsspa
dc.titleData mining and mall users profilespa


Files in this item

FilesSizeFormatView

This item appears in the following Collection(s)

Show simple item record


© AUSJAL 2022

Asociación de Universidades Confiadas a la Compañía de Jesús en América Latina, AUSJAL
Av. Santa Teresa de Jesús Edif. Cerpe, Piso 2, Oficina AUSJAL Urb.
La Castellana, Chacao (1060) Caracas - Venezuela
Tel/Fax (+58-212)-266-13-41 /(+58-212)-266-85-62

Nuestras redes sociales

facebook Facebook

twitter Twitter

youtube Youtube

Asociaciones Jesuitas en el mundo
Ausjal en el mundo AJCU AUSJAL JESAM JCEP JCS JCAP