An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect
| dc.contributor.author | Lopes, Evandro Luiz | |
| dc.contributor.author | DA SILVA, DIRCEU | |
| dc.contributor.author | Hernandez, José Mauro da Costa | |
| dc.date.accessioned | 2019-08-20T00:21:56Z | |
| dc.date.accessioned | 2023-05-03T20:37:09Z | |
| dc.date.available | 2019-08-20T00:21:56Z | |
| dc.date.available | 2023-05-03T20:37:09Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Lopes, Evandro Luiz; DA SILVA, DIRCEU; Hernandez, José Mauro da Costa. An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect. Journal of International Consumer Marketing, v. 26, n. 3, p. 201-216, 2014. | |
| dc.identifier.issn | 0896-1530 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/89324 | |
| dc.relation.ispartof | Journal of International Consumer Marketing | |
| dc.rights | Acesso Aberto | |
| dc.title | An Experimental Study on the Effect of Brand and Brand Extension on Omission Neglect | pt_BR |
| dc.type | Artigo | pt_BR |
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