If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect
| dc.contributor.author | WRIGHT, SCOTT A. | |
| dc.contributor.author | DA COSTA HERNANDEZ, JOSÉ MAURO | |
| dc.contributor.author | SUNDAR, APARNA | |
| dc.contributor.author | DINSMORE, JOHN | |
| dc.contributor.author | KARDES, FRANK R. | |
| dc.date.accessioned | 2019-08-20T00:21:56Z | |
| dc.date.accessioned | 2023-05-03T20:37:06Z | |
| dc.date.available | 2019-08-20T00:21:56Z | |
| dc.date.available | 2023-05-03T20:37:06Z | |
| dc.date.issued | 2013 | |
| dc.identifier.citation | WRIGHT, SCOTT A.; DA COSTA HERNANDEZ, JOSÉ MAURO; SUNDAR, APARNA; DINSMORE, JOHN; KARDES, FRANK R.. If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, v. 30, n. 2, p. 197-198, 2013. | |
| dc.identifier.issn | 0167-8116 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12032/89314 | |
| dc.relation.ispartof | International Journal of Research in Marketing | |
| dc.rights | Acesso Restrito | |
| dc.title | If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect | pt_BR |
| dc.type | Artigo | pt_BR |
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