| dc.description.abstract | The family production model is present in 90% of rural properties in the world,
these are responsible for the production of 80% of food. In a scenario dominated
by the advent of information and communication technologies, it is important to
discuss the nature of innovation in family farming, understanding that technology
alone is not capable of providing operational or financial results, but is an
instrument to be added to the model. according to the needs and capabilities of
the rural producer, with a focus on productivity and sustainability of the family
business. Thus, this research has as its central object of study innovation in rural
areas, more specifically in family farms. The general proposition of the study is
that innovation in family farms takes place managerially, not by the massive
application of technological elements, but by changing the business model,
where the rural property, understood as a firm, autonomously, innovatively,
proactively, aggressive and taking risks scrutinizes the environment, perceives
changes and internalizes information, adapting its strategy through the
integration of external elements to its routines, in a process of elaborating
alternatives to reconfigure its resources and transform its routines, adapting or
changing its business model in a process of disruption or transformation, creating,
delivering and capturing value. The study is characterized as explanatory,
seeking to answer the question: What is the nature of innovation in family farms?
The methodology used is quantitative, the independent variables analyzed in the
study are dynamic capabilities and entrepreneurial orientation and the dependent
variable is innovation in the business model. Two hypotheses were proposed, the
first one affirms that Dynamic Capabilities are positively and significantly related
to Innovation in the Business Model. The second states that there is a positive
and significant relationship between Entrepreneurial Orientation and Innovation
in the Business Model in family farms. The study sample consists of 260 family
farms in the southern region of Rio Grande do Sul, more specifically in the
Functional Planning Region 5 - RF5, where there are 31,098 agricultural
establishments distributed in 21 municipalities. The sample was obtained through
indications and references, using the non-probabilistic sampling technique called
Snowball Sampling Technique. The composite reliability of all constructs was
tested and the hypothesis test was performed using a multivariate regression
analysis. The hypothesis that in the analyzed rural properties there is a positive
and significant relationship between Entrepreneurial Orientation and Innovation
in the Business Model was confirmed. The hypothesis that there is a relationship
between Dynamic Capabilities and Innovation in the Business model was
rejected, not being proven. However, the literature brings Dynamic Capabilities
as an antecedent to innovation in the business model, so a third hypothesis was
proposed, that dynamic capabilities are positively and significantly related to
entrepreneurial orientation and this hypothesis was confirmed. Thus, the initial
theoretical model of this thesis was partially rejected and another one emerged
at the end, explaining business model innovation through entrepreneurial
orientation and indirectly through dynamic capabilities that are related to
entrepreneurial orientation. Therefore, it is concluded that for there to be
innovation in the business model, it is not enough that the rural property has
dynamic capabilities, but it is also necessary that it has an entrepreneurial
orientation. | en |
