It is in childhood that several social skills are acquired, essential for the child's socio-emotional development. Two of these skills considered essential for socializing in society are empathy and alterity, both related to presence and willingness to understand the other. Considering this, the present study aims to stimulate empathy and otherness in school-age children through toys and games, encouraging interaction between them, learning to respect differences, to prevent the intention to practice bullying. Using strategic design tools, this work was developed at the end of course work level. The result was a product-service system with a main toy and secondary elements that make up two journeys, one individual and the other collective, with children aged 5-7 years, in addition to informational resources for teachers, parents and guardians involved. The project was validated with 8 children and 12 professionals in the areas of health and education.