| dc.description.abstract | Due to the accelerated emergence of the User Experience - UX area in Brazil, this research addressed the issue of maturity in User Experience, in order to ascertain the scenario of the area in companies in Rio Grande do Sul - Brazil. For this purpose, it was necessary to analyze the planning, resources, and existence of UX leaders; identify elements of organizational culture and investigate the influence of design oriented culture promoters in these organizations. A multiple case study was carried out, guided by the hypothetical-deductive methodology. Thus, it was found that the maturity models described in the literature are useful diagnostic tools. Furthermore, certain organizational cultures contribute to the evolution in maturity of more user centered practices. And, finally, that design professionals play a key role in promoting the evolution of UX maturity in organizations. From these results, it was possible to verify that more than half of the cases studied have intermediate to post-intermediate levels of UX maturity, while the other companies showed commitment to evolve in this sense. | en |
